Las Vegas- This years Las Vegas Marathon marked the first time that an American Marathon provided a non Radio Station or TV station live web cast simulcast of a major international Marathon. That alone...all 9 hours of live streaming is something to talking about...or maybe reflect over is a better term.
What made the live simulcast (web cast was direct feed from live public address system) truly unique was a interactive component brought forward by the broadcasts producer Rob Powers. In essence what Powers pulled off was a on line community message center whereby Armed Forces members were encourage to send messages to loved ones...running in the event.
With the assistance of the Las Vegas Marathon organizing committee under the leadership of Terry Collier, Executive Race Director, Powers was allowed to have the events webmaster create links for both the live broadcast and auto fill email forms directly on the events main web page. From there Troops sent messages which auto routed directly to Powers' email account. " I thought if we ended up with 40-60 messages the program would be a success....that and the aircard on my laptop (which was driving the web cast from the announcers stages) not dieing" said Rob "In the end we had over 300 messages come in with around 200 of them coming in on race day...during the race." he added.
The overwhelming success of this program has showed Powers and others that live race day connectivity beyond the existing results oriented text messaging, live web results updates is very real. Plan are already underway for Powers to lay this program down at dozens of major running events in 2009. For more information go to: www.RobPowersAnnouncing.com
Friday, December 12, 2008
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